This hilarious video has a very important message in it- the value of an idea and how more often than not, good ideas get killed rather than tested. This video was one of our key messages to our audiences when in EY – any idea needs to be provided flesh and bones, tested and nurtured before killing it in a conference room. The basic premise of any innovation is that there is bound to be failure but the satisfaction or success comes in actually testing it before writing the obituary.
Author: Martin Czerwinski
Copyright: Martin Czerwinski
Title: Killing good ideas can harm the future
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