Top Digital Marketing Trends to Look Out for in 2020 and Beyond
Digital marketing has revolutionized how businesses connect with their customers today. The advent of various digital channels has made it much simpler to communicate the brand voice to reach a wider audience and gain more potential leads that result in better ROI. While the basic concept of digital marketing remains the same, newer tactics enter the arena regularly to help businesses promote their products or services online.
Below are some of those notable digital marketing trends that are doing the rounds at present.
1. Next-Gen SEO
Search Engine Optimization (SEO) has always been an inseparable part of digital marketing and it will continue to benefit businesses to draw more organic traffic to their websites. Besides, as the search engine algorithms are being updated to cater to the growing demands of users, new SEO tactics are also emerging to help a website rank better and gain more potential leads.
2. Content Marketing
Content marketing is one of the traditional digital marketing approaches, but it has never lost its worth in the industry. With the BERT (Bidirectional Encoder Representations from Transformers) update rolled out by Google in 2019, search engines now look for more relevant content by understating the natural language of internet users. This makes content marketing a reliable strategy to connect with consumers and ensure better brand value.
3. Voice Search
Voice assistance services have enabled easy browsing for customers, and it is seen that nearly 50% of all internet searches are powered by voice currently. Even eCommerce giants like Amazon have integrated voice search on their platform to serve users more proactively. It is reported that voice shopping will go up to $40 billion in the next couple of years.
4. Influencer Marketing
Influencer marketing refers to hiring popular users on social media channels that have a good follower count to promote a brand. Influencers can be renowned celebrities or social media personalities with a specific niche following. This can be a good way to spread the word about a business to the target audience for a small investment.
5. Artificial Intelligence
AI has great potential in marketing and sales; it can help to enhance the user experience, improve customer loyalty, and reduce cart abandonment. Automation tools can also help to identify potential leads, scale-up content marketing efforts, and boost search ads by using audience insights. Predictive analytics powered by AI can also allow delivering a highly personalized experience to the users.
The scope of Artificial Intelligence and automation in digital marketing goes way beyond that. It overlaps other trends like voice search and chatbots and can even help to identify the roadblocks in the sales pipeline.
6. Live Streaming
Live streaming is the latest trend of interacting with the audience directly. It allows businesses to collect the necessary insights regarding how customers feel about the brand and interact with it. Live streaming is also a great way to introduce a new product or a seasonal deal. It can have an even deeper impact if celebrities endorse a brand during their live streaming session.
7. Video Advertising
People love sharing videos on their social media accounts and other digital channels, which has paved the way for seamless video marketing. This allows businesses to promote their products or services to a wider population for a one-time investment. Studies even say that more than 50% of consumers make a buying decision after watching product videos.
Chatbots make it very efficient to provide round-the-clock assistance to users who visit the business website. The bots can be configured to communicate with the users in a specific way and guide them through to the desired page. The bots can also alert the back-end staff about the user queries in real-time to find a relevant solution.
The marketing world today is an unforgiving place, and companies should equip themselves with the best tools, stay in tune with the latest trends and try different modern methods to survive and get ahead of the curve. Enterprises should always look for newer ways to attract clients and leveraging modern digital marketing techniques can help them gain more business opportunities and stay successful in the future.
Talk to our experts to learn more about the growing digital marketing trends and adopt the right strategies to gain a competitive edge in the industry.